TIMELINE

The first show in Paris

The year of the first runway show marked the beginning of a creative journey deeply rooted in the free and festive spirit of 1990s Paris. An era shaped by vibrant nights, eclectic music and bold fashion, it forged the creative DNA of Isabel Marant.

Surrounded by artists, DJs and designers sharing the same desire for independence, Isabel Marant founded her fashion house and established a distinctive style defined by authenticity and freedom. From the very beginning, her vision combined urban energy, effortless femininity and a rebellious attitude, laying the foundations of a singular and enduring brand identity.

This creative momentum continues to shape the heritage of the Maison, expressing a unique approach to creation, savoir-faire and materials, and embodying a modern, timeless vision of Parisian fashion.

Fashion Awards and early recognition

The Fashion Award marked a major milestone in her career, celebrating her instinctive and free approach to design. Her distinctive style immediately captured the attention of both the press and the public.

She was subsequently honored with the Whirlpool Best Female Designer award, confirming her position among the most promising designers on the Paris fashion scene. These accolades marked the beginning of international recognition and the affirmation of a strong, recognizable creative signature that continues to define the identity and heritage of the Maison.

Opening of the new headquarters in Paris

A first boutique opened at 16 rue de Charonne, near Bastille, marking a pivotal moment in the brand’s development. At the time, the neighborhood was still largely untouched by fashion retail and home to artisan workshops rather than luxury stores. 

The raw yet welcoming atmosphere of the space, defined by preserved moldings, wood and metal elements, reflected a lived-in, authentic aesthetic and laid the foundations for the distinctive style of the Maison’s future boutiques worldwide.

Introduction of Marant Etoile

The unveiling of Etoile marked the introduction of a line embodying a more instinctive expression of Parisian chic. Designed for everyday wear, it translates the nonchalance and energy of the street into a fluid, feminine wardrobe rooted in comfort and movement.

Etoile expresses a relaxed attitude toward fashion, where style feels natural, spontaneous and effortlessly wearable, echoing the rhythm of real life.

Launch of the iconic Bekett wedge sneakers

A defining moment came with the launch of the Bekett, a platform sneaker that combines comfort with attitude. By reinterpreting sportswear codes, she introduced a new silhouette that felt both casual and elongated, relaxed yet confident. 

Quickly embraced by a wide audience, the Bekett became a global phenomenon and a defining symbol of the brand’s modern, free-spirited allure, notably worn by Beyoncé in her Love On Top music video, which helped cement its iconic status on an international scale.

Opening of the new headquarters in Paris

A new chapter began with the establishment of a design studio near Place des Victoires in Paris, at the heart of the city’s creative life.

Conceived as a space for experimentation and collaboration, the studio reflects a hands-on, instinctive approach to creation. Here, collections take shape through attention to movement, proportion and detail, with a constant dialogue between craftsmanship and modernity. 

The studio embodies a way of working that values spontaneity, precision and the pleasure of creating clothes meant to be lived in.

Isabel Marant X H&M collaboration

A landmark collaboration took shape with H&M through an exclusive collection of clothing and accessories for women, men and children.

Launched in 250 stores worldwide, the collaboration offered a broader audience access to the brand’s distinctive aesthetic.

Staying true to its relaxed, contemporary spirit, the collection reflected the Maison’s ability to balance accessibility with creative integrity on a global scale.

Isabel is named Elle Contemporary Designer of the Year

Recognition at the ELLE Fashion Awards further affirmed Isabel's influence on contemporary fashion, where she was named Contemporary Designer of the Year. 

This distinction celebrated not only her creative consistency but also her lasting impact on modern style. By shaping a wardrobe that resonates with women across generations, she has succeeded in combining ease, attitude and authenticity in a way that feels both timeless and relevant.

 The award underscored her ability to capture the spirit of the moment while remaining faithful to a distinct and enduring creative identity.

Launch of the accessories line

Expansion continued with the launch of the Accessories line, broadening the Maison’s universe beyond ready-to-wear.

This new chapter translated the brand’s distinctive aesthetic into bags, shoes, and small leather goods, where attention to detail and functionality became just as essential as silhouette and fabric. Each piece reflected the same effortless balance between practicality and attitude, reinforcing a coherent and recognizable identity across categories.

During this period of growth, her influence was acknowledged on a broader cultural scale when she was ranked ninth in Vanity Fair’s Top 100 of the most influential French figures. This distinction highlighted not only her impact within the fashion industry but also her wider resonance in contemporary culture, affirming the Maison’s place as a defining force in modern French style.

Menswear and e-commerce launch

The launch of the official e-commerce website isabelmarant.com marked a key milestone in the brand’s development, strengthening its international presence and direct relationship with its audience.

This phase also saw the introduction of the Menswear line, expanding the Maison’s vision, and the receipt of the Fashion Star Award in New York, reinforcing its position on the global fashion stage.

First makeup collaboration with L’Oréal

Marking a new step in its global development, the Maison partnered with L’Oréal to create its first makeup line, expanding the Isabel Marant universe into the world of beauty. This collaboration brought together the expertise of L’Oréal in cosmetics and the brand’s signature Parisian aesthetic, resulting in a collection that reflects a modern and effortless vision of luxury beauty.

Designed to enhance individuality rather than transform it, the makeup line embraces a natural, intuitive approach, focusing on glow, texture, and subtle definition. True to the spirit of the fashion house, the collection celebrates confidence, authenticity, and freedom of expression, extending Isabel Marant’s contemporary style beyond ready-to-wear and accessories into the global beauty market.

Eyewear, Endowment Fund and Vintage

Continuing its evolution, the Maison launched the Eyewear line, created the Isabel Marant Endowment Fund, and introduced Isabel Marant Vintage. These initiatives expanded the Paris-based fashion house beyond ready-to-wear, reinforcing its presence in the global luxury market.

The Eyewear line translated the brand’s signature Parisian aesthetic into sunglasses and optical frames, while the Endowment Fund reflected a commitment to artistic creation and cultural transmission. With Isabel Marant Vintage, the Maison embraced circular fashion by reintroducing archival pieces, highlighting a growing focus on sustainability and responsible luxury. Together, these projects illustrate a vision that connects heritage, innovation, and long-term creative engagement.

Launch of the iconic Oskan Moon bag

A defining milestone in the brand’s evolution came with the launch of the Oskan Moon bag, introduced alongside a refreshed visual identity. This new design strengthened Isabel Marant’s presence in the luxury accessories market, positioning the handbag as a key signature piece within the Maison’s global offering.

With its curved silhouette and distinctive detailing, the Oskan Moon quickly became a recognizable icon. At the same time, the updated visual identity enhanced brand consistency across ready-to-wear, leather goods, and digital platforms. Balancing modernity and continuity, this chapter reinforced a strong and cohesive visual language across all collections.

Isabel Marant X Converse collaboration

A new collaboration brought together Converse and Isabel Marant in a tribute to two footwear icons: the Chuck Taylor and the wedge sneaker. This partnership united the heritage of an iconic American sneaker brand with the distinctive Parisian aesthetic of the Maison, creating a dialogue between streetwear and contemporary luxury fashion.

By merging classic silhouettes with a bold, modern attitude, the collection celebrated movement, individuality, and freedom of expression. Rooted in both street culture and high fashion design, the collaboration reinforced the global influence of Isabel Marant in the evolving landscape of premium footwear and lifestyle fashion.

A new creative chapter

The Summer 2026 show marks a new chapter in the history of the House.

After thirty years of creation, Isabel chose to step back from the runway, remaining behind the scenes to support the team and usher in a new era.

At the helm, Kim Bekker presents her first collection as Creative Director, the natural continuation of a long-standing creative dialogue. Having worked closely alongside Isabel for years, she carries forward the spirit of the Maison with instinctive understanding and shared vision.

Rooted in the House’s signature codes: effortless silhouettes, sensual textures, and a free-spirited attitude, the collection affirms continuity through evolution. More than a transition, this moment embodies trust, transmission, and creative legacy, ensuring that the Isabel Marant identity continues to evolve while remaining true to its Parisian soul.

Isabel Marant X Havaianas collaboration

Havaianas and Isabel Marant unveil their first-ever limited-edition collaboration, bringing together two brands from distinct cultural universes that share an instinctive and joyful approach to style.

The partnership marks an unexpected yet natural encounter between a true Brazilian icon and Isabel Marant, united by the same unapologetic attitude rooted in authenticity and self-expression.

The collection introduces two distinct silhouettes: a reinterpretation of Havaianas’ classic styles through Isabel Marant’s signature prints and textured finishes, bringing a refined yet directional edge to the brand’s iconic designs; alongside the new Havaianas Puffed, adding bold volume and a contemporary edge while preserving the comfort and lightness that define the brand. 

Designed to move seamlessly between beach destinations and city streets, the collection captures a relaxed yet elevated vision of summer dressing; where ease, personality, and style naturally converge. 

Isabel Marant X To Summer collaboration

Isabel Marant partners with 'To Summer', the Chinese fragrance house.

 The collaboration marks a meeting of two shared universes between a common pursuit of freedom, a taste of travel and an effortless approach to contemporary femininity.